{"id":395,"date":"2020-09-25T20:07:20","date_gmt":"2020-09-25T20:07:20","guid":{"rendered":"https:\/\/groups.cs.umass.edu\/hci-vis\/?p=395"},"modified":"2020-12-22T19:10:46","modified_gmt":"2020-12-22T19:10:46","slug":"creative-pad","status":"publish","type":"post","link":"https:\/\/groups.cs.umass.edu\/hci-vis\/2020\/09\/25\/creative-pad\/","title":{"rendered":"Creative-Pad"},"content":{"rendered":"\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer first-block\"><\/div>\n\n\n\n<h2 class=\"top-heading wp-block-heading\"><span style=\"color:#313131\" class=\"tadv-color\">Creative-Pad<\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/groups.cs.umass.edu\/hci-vis\/wp-content\/uploads\/sites\/33\/2020\/09\/CreativePad.png\" alt=\"\" class=\"wp-image-335\" width=\"200\" height=\"143\" \/><\/figure><\/div>\n\n\n\n<p class=\"spaced-lines\"><strong>Led by:<\/strong>\u00a0Narges Mahyar<br><img fetchpriority=\"high\" decoding=\"async\" width=\"2000\" height=\"2000\" class=\"wp-image-631\" style=\"width: 18px\" src=\"https:\/\/groups.cs.umass.edu\/hci-vis\/wp-content\/uploads\/sites\/33\/2020\/12\/pdf.png\" alt=\"\" srcset=\"https:\/\/groups.cs.umass.edu\/hci-vis\/wp-content\/uploads\/sites\/33\/2020\/12\/pdf.png 2000w, https:\/\/groups.cs.umass.edu\/hci-vis\/wp-content\/uploads\/sites\/33\/2020\/12\/pdf-600x600.png 600w, https:\/\/groups.cs.umass.edu\/hci-vis\/wp-content\/uploads\/sites\/33\/2020\/12\/pdf-1024x1024.png 1024w, https:\/\/groups.cs.umass.edu\/hci-vis\/wp-content\/uploads\/sites\/33\/2020\/12\/pdf-300x300.png 300w, https:\/\/groups.cs.umass.edu\/hci-vis\/wp-content\/uploads\/sites\/33\/2020\/12\/pdf-768x768.png 768w, https:\/\/groups.cs.umass.edu\/hci-vis\/wp-content\/uploads\/sites\/33\/2020\/12\/pdf-1536x1536.png 1536w, https:\/\/groups.cs.umass.edu\/hci-vis\/wp-content\/uploads\/sites\/33\/2020\/12\/pdf-100x100.png 100w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/> <a href=\"http:\/\/blogs.ubc.ca\/namahyar\/files\/2015\/10\/ICCC-x09_20final.pdf\">On Two Desiderata for Creativity Support Tools<\/a><\/p>\n\n\n\n<p>Creative-Pad is designed initially as a tool to help creative directors in an advertising agency to come up with new ideas to create an advertisement for their clients. These directors are often given a one-line brief describing a client product or service. For example, the sentence, \u201cA car with more family space\u201d, would describe a client\u2019s new product which is a car targeted for family. The creative directors would have to design an advertisement suitable for promoting this product. They will need lots of ideas. Creative-Pad works by tapping into the internet as a rich source of information about all things. It takes in one or more keywords from the initial sentence and automatically searches the internet to retrieve any related information. It then processes the search results to extract interesting words and sentences. These words and sentences are then \u201cbeamed\u201d in front of the creative directors to stimulate their thoughts for the new advertisement. An interface was specially designed to encourage creative thinking.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creative-Pad Led by:\u00a0Narges Mahyar On Two Desiderata for Creativity Support Tools Creative-Pad is designed initially as a tool to help creative directors in an advertising agency to come up with new ideas to create an advertisement for their clients. These directors are often given a one-line brief describing a client product or service. For example, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/groups.cs.umass.edu\/hci-vis\/2020\/09\/25\/creative-pad\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Creative-Pad&#8221;<\/span><\/a><\/p>\n","protected":false},"author":52,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[3,6],"tags":[],"class_list":["post-395","post","type-post","status-publish","format-standard","hentry","category-projects","category-visualization-and-interaction-design"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"twentyseventeen-featured-image":false,"twentyseventeen-thumbnail-avatar":false},"uagb_author_info":{"display_name":"alyxanderbur","author_link":"https:\/\/groups.cs.umass.edu\/hci-vis\/author\/alyxanderbur\/"},"uagb_comment_info":0,"uagb_excerpt":"Creative-Pad Led by:\u00a0Narges Mahyar On Two Desiderata for Creativity Support Tools Creative-Pad is designed initially as a tool to help creative directors in an advertising agency to come up with new ideas to create an advertisement for their clients. These directors are often given a one-line brief describing a client product or service. For example,&hellip;","_links":{"self":[{"href":"https:\/\/groups.cs.umass.edu\/hci-vis\/wp-json\/wp\/v2\/posts\/395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/groups.cs.umass.edu\/hci-vis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/groups.cs.umass.edu\/hci-vis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/groups.cs.umass.edu\/hci-vis\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/groups.cs.umass.edu\/hci-vis\/wp-json\/wp\/v2\/comments?post=395"}],"version-history":[{"count":3,"href":"https:\/\/groups.cs.umass.edu\/hci-vis\/wp-json\/wp\/v2\/posts\/395\/revisions"}],"predecessor-version":[{"id":663,"href":"https:\/\/groups.cs.umass.edu\/hci-vis\/wp-json\/wp\/v2\/posts\/395\/revisions\/663"}],"wp:attachment":[{"href":"https:\/\/groups.cs.umass.edu\/hci-vis\/wp-json\/wp\/v2\/media?parent=395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/groups.cs.umass.edu\/hci-vis\/wp-json\/wp\/v2\/categories?post=395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/groups.cs.umass.edu\/hci-vis\/wp-json\/wp\/v2\/tags?post=395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}